yabo亚博体育app下载

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金鑫:新模式、新思路,再筑yabo亚博体育app下载 旅游產業發展新高地

來源:yabo亚博体育app下载 政府公眾信息網作者:金鑫2019-06-21字號:【

——yabo亚博体育app下载 旅游產業發展探究




shiguangrenran,fanguo2018,yilvyoulishideyabo亚博体育app下载 yijingguoleerlizhinian。sanshinianlai,lvyouchanyeyishiyabo亚博体育app下载 xunsujueqidehexindongli,zhutuileyabo亚博体育app下载 chengweiquanguoshoupiquanyulvyoufazhanhelvyouzonghegaigeshidianchengshi。

youqishijinnianlai,youkechuxingfangshidegaibianheyabo亚博体育app下载 litijiaotongrijianbianli,yabo亚博体育app下载 lvyoujiedairenshuheshourumengzeng。2011-2017nianjiedairencihelvyouzongshourudefuhezengsufenbiedadao15.81%he24.56%,jishuhezengsujunweiliequanguolvyoumudedichengshiqianlie。2018nian,quanshigejingqugongjiedaiyouke8521.7wanrenci,tongbizengchang16.17%,qizhongjiedaiguoyeyouke4181.69wanrenci,tongbizengchang20.53%,rujingyouke562.15wanrenci,tongbizengchang57.96%;shixianlvyoushouru756.8yiyuan,tongbizengchang21.33%,qizhongwaihuishouru8.86yimeiyuan,tongbizengchang33.56%。

weilai,suizhuyabo亚博体育app下载 zhoubianjiaotongwangluodezhubuwanshan,youkechuxingfangshideshencengcibianhua,yabo亚博体育app下载 lvyoujianghuizaiciyinglai“dabianju”,yabo亚博体育app下载 lvyouchanyefazhanyebiranhuiyinglai“xinshidai”。zaicidabeijingxia,yabo亚博体育app下载 lvyouchanyefazhanyiyangxuyao“xinmoshi、xinsilu”。

一、交通變局、游客“井噴”,景區擴容是關鍵


conghehuajichangdaochangzhanggaosu,zaidaozhanghuagaosudekaitong,zongguanyabo亚博体育app下载 guoqusanshinianlvyoudafazhan,jihumeiyicidejiaotongbianju,douhuigeiyabo亚博体育app下载 lvyougongxiandaliangkeliu,weiyabo亚博体育app下载 lvyoukuaisufazhandailaijudayingxiang。weilaijinian,qianzhangchanghezhangjihuaigaotiedekaitong,yiweizhuyabo亚博体育app下载 jiaotonggejujiangzaiyiciyinglaizhidefeiyue,bianjiedejiaotonghuixiyingengduoyoukededaolai,zheshibiduiyabo亚博体育app下载 lvyouchanyefazhanchanshengshenyuanyingxiang。bunanxiangxiang,gaotiedekaitong,zuixianshoudaoyingxiangdejiangshiyabo亚博体育app下载 jingqudejiedaiwenti,huanjuhuashuo,muqianyabo亚博体育app下载 shigedajingqudeyoukejiedailiangkuoronggongzuoyijingpozaimeijie。

yabo亚博体育app下载zaicizhiqian,meifengyabo亚博体育app下载 lvyouwangji,yixieremenjingqujiuyipiaonanqiu,qizhongyitianmenshanheyabo亚博体育app下载 daxiaguboliqiaoweishen。weileshixianjingqukuorong,jiedaigengduodeyouke,tianmenshanjingquhuanzhuanmenshezhileliangtiaoyoulanxianlu,zhezhongshezhiwuyizengjialejingqudexiangduishijianneideyoukerongliang,danrengjiunanyimanzuyoukexuqiu,youshihoushenzhipaiduiwuliugexiaoshi。shixiang,ruoweilaijiaotongbianju,youke“jingpen”,neimeshixia,yabo亚博体育app下载 jingqusuomianlindekuorongwentijiangshimeiyigejingqudoubixumianduiheshenrusikaodemingti。

zhanzaizhenggeyabo亚博体育app下载 lvyouchanyefazhandejiaodushanglaikan,zengjiadanweishijianneideyoukerongnaliang,muqianzuixuyaodejiushiwulingyuanjingqudeyouxiaokuorong,zhegekuorongtixianzailianggefangmian:yishihexinjingquneideyouxianyijiguanjingquyudekuorong;ershihuanbaochegongsizhanxiandekexuepeizhi,zheliangdianzuohaoleziranhuanjiesuodaodiantipaiduiyongjideyali。

yabo亚博体育app下载zaizhe,youke“jingpen”,jingquzhijiandeyoukefenliuhekerenrenshujunhengfazhangongzuoyeshiyabo亚博体育app下载 gedajingqudepozaimeijie、jixujiejuedewenti。dangqian,yabo亚博体育app下载 gedajingqudeyoukerenshujiedailiangyanzhongbujunheng,rediantaire,xinxianluhuobufenjingquyouyuzhimingdu,quefaqiangjingdeshichangyingxianglihexiyinli,youkerenshuyuanyuandabudaobaohe。tongshi,yixieremenjingquyouyinyouketaiduo,daozhitiyanduxiajiang,jingqupaiduidengdaichengweichangtai。tianmenshanhedaxiaguboliqiaojiushidianxinglizi,youketaiduo,lvyoutiyanduyuelaiyuedi。

yaojiejuezhegewenti,youlaiyuzhengfuzhinengbumenhegejingquzhijianjianliliandongfenliujizhi,yishigejingquzhijianyaozuohaojingqujiandeyoushihubu,yabo亚博体育app下载 youzhufengfudeziranjingguanheduoziduocaideminsuwenhua,liangzhekeyichongfenronghe,butongleixingdejingquyekeyijinxinghubu,zheyangjikeyizengjialvxingzhedetiyandu,younengdadaojingqudeyoukefenliuxiaoguo。ershiduiyabo亚博体育app下载 jingneigejingdianzhijianxianlujinxingtongchou,kexuehelishejichuxingxianlu,jiangremenjingdianhefeiremenjingdianjinxingdapeijiehe,zaixianluzhudaoshangshixianfenliu。sanshigejingquzhijianjianliyoukefenliujizhi,shishixianshikeliuliangqingkuang,bianyujishifenliu。sishigejingqujiaqiangtiyanxingjianshe,ruyoukepaiduigaofaqukeyizengjiatiyanxingshezhi,huanjieyoukedengdaishidejiaolvgandeng,zengqiangchuxingdetiyandu。

二、模式“質變”、配套滯后,智慧旅游是瓶頸

ruguoshuojiaotongbianjuweiyabo亚博体育app下载 lvyoudebianhuadaxialejianshidejichu,neimehulianwangheshoujiyidongzhongduandexingqi,zeweiyabo亚博体育app下载 lvyouchanyedebianhuagoujianleqiangdadeshidaibeijing。zaizheyibeijingxia,lvxingzhedelvyou,biandeyuelaiyueziyou,jiaotong、menpiaodengxinxiyuelaiyuetouminghebianjie,chuyoufangshidedaoleshencengcidegaibian。congci,renmendelvyoubuzaishiguoqude“cantuan”,tuandui“zoumaguanhua”shidelvyouzhujianbeisankeziyouxing、zijiayousuoqudai。jinjinianlai,laiyabo亚博体育app下载 desankeyijianjianchaoguolechuantongtuanduiyouke。raner,yabo亚博体育app下载 jingqudezhihuilvyoufuwugongnengjianshe,queganggangqibu,bingbuwanshan,zhebunengbushuoshidangxiajiweilaiyabo亚博体育app下载 lvyouchanyefazhanxuyaomianduidewentizhiyi。

yabo亚博体育app下载duiciwenti,womenyinggai“rangyoukedelvxinggengziyou”,duiyabo亚博体育app下载 lvyoujingqu,shenzhiyabo亚博体育app下载 chengshijinxingzhihuilvyoufuwugongnengdejianlihuotisheng,jutifangfakeyiyudapingtaijinxinghezuo,birutongguoweixinjinxingchengshijijingqudehezuo,ranglvxingzhetongguoshoujijikelejiedaoyabo亚博体育app下载 chuxingdefangfangmianmian,huoduizhenggechengshijijingqujinxingquanfangweidezhihuihua,rangzhihuifuwugongnengwuchubuzai,shishizaizaijiejueyoukechuxingsuoyudaodezhongzhongwenti。zheyangyilai,keyiyushijujin,fangbiansankelvxing,tixianyabo亚博体育app下载 guojilvyoumudedideshiyehegeju;erlai,youliyuyabo亚博体育app下载 lvyouziyuandekexuezhenghe、youhua,birukeyitongguojingquderenliudongtai,shishideshengchengzuijialvyouxianludeng。

三、旅游轉型、品質提升,服務質量是基礎


yabo亚博体育app下载 shizhongxibudiqujuyouquanguoxingshenzhishijiexingxiyinlideshanyuexinglvyoumudedi。duonianlai,yabo亚博体育app下载 lvyouchanyedezhudaoshiguanguanglvyou,congchengshidaojingqu,xiuxiandujiaxinglvyoufenweibuzu,jichusheshiboruo。rujin,youkedezengduo,lvxingmoshide“zhibian”,yabo亚博体育app下载 lvyouchanyezaojiuyicongyoukezengliangxinglvyoujingjizhubuxiangfuwupinzhixinglvyoujingjizhuanbianle,lvyouxiaofeidezengliangzaibuduanzhuangda,meiniandelvyoushouruzengsuchaoguolelvyourencizengsu,weilaigaotiedelatong,yabo亚博体育app下载 fuwupinzhixinglvyoujingjiyouweituxian。

yabo亚博体育app下载yaojiejuezheyiwenti,yabo亚博体育app下载 lvyouchanyexuyaodui“liuyaosu”jinxingquanfangweidetizhishengji,gegehuanjiedouxuyaodazaoyufuwupinzhixinglvyouxiangpipeideyouzhichanpin,congminsukezhandaomeishicanyin,conggaoduandaqidezhimingpinpaidaoxiaoermeidepinzhidianpu,yaozhuzhongtishengdisanchanyefuwupinzhi,zengjialvxingzhedetiyanduhefuwuchanpindemeiyudu。

yabo亚博体育app下载yiciweibeijing,weilaiyabo亚博体育app下载 deyoulanneironghezhusuxuanze,jiangjinyibuchengxianbaihuaqifang,duoziduocaidefazhantaishi。biruyiminsufengqinghuoqitaxiuxiandujiaxinglvyouweidaibiaodejingqujingdiandekaifa,jinenghuburemenjingquderenliuguosheng,younenggeikerendailaiquanxindelvxingtiyan。minsuzuoweiyabo亚博体育app下载 lvyouzhusujinjinianlaixinxingdeyigeliangdian,muqianwuhaoshangu、shuimuxiaoxiang、huijiadehaizidengteseminsuyeyichujianguimochengxiao,leisizhexie,douhuibansuizhujiaotongdebianju,biandeyuelaiyueduo,chengweiweilaizhusufazhanshengjideyigefangxiang。

四、精準扶貧、文旅結合,鄉村旅游是突破


jinnianlai,suizhuguojiajingzhunfupinhexiangcunzhenxingzhengcelidudebuduanjiada,yabo亚博体育app下载 xiangcunxiuxiandujialvyouzonghetijianjianfazhanzhuangdaqilai。yongdingquwangjiapingzhenshiyanpingcunshiyabo亚博体育app下载 xiangcunlvyoufazhanzhongdejiaojiaozhe,cidishihunanweishixinchunzoujiceng《zhibosumuchuo》dexianchang,henduoyoukemumingerlai,dangdicunminliyongxiangcunlvyou、nongyefazhanzoushangletuopinzhifudexingfudaolu。tongshi,sangzhixianmahekoubaizuxiangsuoziqiucunliyongdangdishenhoudebaizuwenhuadiyun,tichu“chanyefupin+wenhuafupin+sixiangfupin、jingshenfupin”zhanlve,zhulidazaobaizufengqinglvyouxiaozhen。jingneiminsuwenhualvyouziyuanfengfu,zhijinbaoliuzhutiaozhangguwu、changnuoyuanxi、youshendengbaizuwanzhengchuantongxisu,you“baizugewuzhixiang”、“baizuxiquzhixiang”meiyu。

danshi,muqianzhexiexiangcunxiuxiandujialvyouzongheticunzaizhutiliangxiao、quefatesedengquedian。weilaijinian,bansuizhuyabo亚博体育app下载 lvyouchanyedefazhan,xiangcunxiuxiandujialvyouzonghetidejianshebukexiaokui,zhedangranyexuyaozhengfuguihuaheyindao,lizuyabo亚博体育app下载 lvyouziyuan,yituoyabo亚博体育app下载 dutederenwenfengsu,youhuahezhenghexianyouziyuan,dalifazhanjijuminzutesedexiangcunxiuxiandujialvyouzongheti。

五、旅游購物、剛性需求,品牌戰略是保障


yabo亚博体育app下载yabo亚博体育app下载 yishengtaiziranmingmantianxia,qizhongbufafuhexiandairenxiaofeiguanniandejiankanglvseshengtaidetutechanpin,suizhurenmenxiaofeishuipingdetigao,youkeduiyabo亚博体育app下载 lvseshengtaiderenzhi,biranrongrudaoduizhengzongtutechanpindexiaofeiguannianzhong。weilai,zuoweilvyouliudayaosu“chizhuxingyougouyu”zhongjiandezhongyaoyihuan,yibentuzhengzongtutechanweihexinneirongdeyabo亚博体育app下载 lvyougouwushichang,jiangyinglaishiwuqianlidefazhanjihui。

muqian,yabo亚博体育app下载 tutechanshichanghuanxuyaojinyibuguifan,xingcheng“sanpin”guan,jipinpai、pinzhi、pinwei,dajiweiliechanpin,jiaqiangduizhengzongtutechanshengchanshangdefuchi,jinkuaidazaojikuanyuyabo亚博体育app下载 zhimingdu、meiyuduxiangdangdetutechanpinpai。ruchaqiye “maoyanmei”hedaniqiye“jinni”shangbiaofenbieyu2015nianhe2017nianronghuo“zhongguochimingshangbiao”;lingjiedengshangbiaobeirendingwei“hunanshengzhumingshangbiao”,junshengshashihuazaichuangzuo、shengchan、xiaoshoushangyijingxingchengchanyehua,zaiguoneiwaixiangyoulianghaodeshengyu。tongshijiaqiangtutechanpinpaiyudianzishangwuzhijiandejiehe,rangtutechanpinnenggouchixuyouxiaodizhuangdaxiaoshouqudao,zouxiangquanguonaizhishijie,zhenzhengshixian“chanyejueqi”。

(作者系湖南省政協委員、致公黨yabo亚博体育app下载 市委委員、yabo亚博体育app下载 旅游集團股份有限公司副總裁、董事會秘書)




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